https://www.grahameberesford.com/zen-ux daily 0.75 2024-10-17 https://www.grahameberesford.com/zen-ux/why-data-driven-isnt-enough monthly 0.5 2024-09-12 https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/d0ceff41-4520-4fe5-8670-d068f26664d0/ux-indonesia-5QiGvmyJTsc-unsplash.jpeg Zen and the Art of UX - Why “data-driven” isn’t enough - Make it stand out Photo by UX Indonesia on Unsplash https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/ecaf91e5-0674-4bb2-bc8a-09d28654376e/1725901553284.jpeg Zen and the Art of UX - Why “data-driven” isn’t enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/060cf368-64c8-46ca-bee1-04478e4ef0c2/ERKgfX2VAAEL77X.jpeg Zen and the Art of UX - Why “data-driven” isn’t enough - These days, at least half of the job postings I come across include the phrase “data-driven.” “We’re passionate about data!” “Data is at the center of everything we do!” “Man, we just can’t get enough of all this data!” “How many licks does it take to get to the center of a Tootsie Roll Tootsie Pop? DATAAAAAA!!” (A little something for all you Gen-Xers out there.) https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/c0ffd8a1-fe2e-4cf4-ac91-0d8d31e165c5/Untitled_Artwork+3.jpg Zen and the Art of UX - Why “data-driven” isn’t enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.grahameberesford.com/zen-ux/keep-your-mind-open monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/f67b07f2-68e0-464d-8ead-349f4b1ced97/IMG_2101.JPG Zen and the Art of UX - Keep Your Mind Open…and Your Toolbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/21b60fbe-6d83-41b3-aca5-0cf4a70649bc/1725882901542.jpeg Zen and the Art of UX - Keep Your Mind Open…and Your Toolbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.grahameberesford.com/zen-ux/design-systems monthly 0.5 2024-04-26 https://www.grahameberesford.com/zen-ux/mindfulness-and-mobile-first monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/ef03a48a-24ed-473e-8ce7-1b30dfcd5feb/1680714943654.jpeg Zen and the Art of UX - Mindfulness and Mobile-First ...and was immediately confused. The page seemed to inform me that the course was $98,000 (a number that has since gone up to $112,000, as seen in the first image below). After scrutinizing the page for a minute or two, I realized the mistake Google made. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/97aed5cd-33fb-4643-b013-5d6059985534/1680714944109.jpeg Zen and the Art of UX - Mindfulness and Mobile-First - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.grahameberesford.com/zen-ux/making-accessible-hashtags monthly 0.5 2023-07-31 https://www.grahameberesford.com/zen-ux/why-ask-why-a-philosophical-approach-to-project-clarity monthly 0.5 2023-07-31 https://www.grahameberesford.com/home-alt daily 0.75 2023-03-07 https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/c5555ac0-518c-4307-b80a-6c851f29e3d1/Screen+Shot+2021-12-28+at+6.47.21+PM.png Home-Alt VIEW MY PROCESS https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/dc488158-9638-40e4-9e01-9805dbff9b49/life-calc.png Home-Alt LIFE INSURANCE NEEDS CALCULATOR https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/f5bb1e27-f21d-495a-bae7-e2ab2862c622/ESX-tile.png Home-Alt COMMERCIAL REAL ESTATE CRM https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/96445a2a-5444-49f9-ab05-6b1645deea3c/BCBS-tile.png Home-Alt WELLNESS MOBILE APP https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/b34c6b88-536b-488a-b712-f9ea65b09c20/gb-init-logo.jpg Home-Alt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.grahameberesford.com/process daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/856702e7-9f7e-48bb-8d72-851cdc78064b/IMG_0024+2+%281%29.jpg Process - Discovery and Object Mapping “Discovery” is such a wonderful name for this initial stage of the UX process. I become an adventurous explorer, curious and philosophical. It’s a process of learning, from requirements-gathering to user research to analyzing the problems to be solved. I use Object-Oriented UX, or object mapping, as an exercise with the project team (including stakeholders if they’re able) to break down the the particular objects in an app or website and organize their elements holistically. The benefit is massive, as it consolidates so much of the later-stage work by identifying the attributes, artifacts, and the relationships that objects share with each other. The resulting object map not only benefits design, but also content, strategy, and development. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/d0a8670c-4977-4b76-b968-0c6cae5ea28f/Screen+Shot+2022-01-05+at+4.49.46+PM.jpg Process - UX Sketching Once the object map has been established I start sketching. This pulls me away from “drag-and-drop brain” and engages my creativity in the purest sense. Along with initial sketches I start to storyboard ideas for structure, hierarchy, and interaction. In addition to my iPad I use a sticky-pad with smartphone frames and a dot grid that allows me to quickly create user-flows with a tactile element. Depending on the project and timeframe, I also might take the time to refine my drawings by adding shading and colour with greyscale markers, advancing them as a lo-fi wireframe. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/526e7757-0319-4320-a1af-b7d4b228e47d/269967319_597105228057436_9037692844178387616_n.jpg Process - Wireframes Wireframes are a critical part of the process. Similar to object mapping, it’s a step that helps establish “what’s the what” in a way that maintains flexibility among still-malleable ideas while establishing visual hierarchy. I created my own wireframe component library using Figma, which allows for quick iterations using drag-and-drop. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/49cbe6df-8874-4052-a2bd-be2cfaee9af3/company-01-overview.jpg Process - Visual Design Once the layout is agreed upon and approved, I start building the mockups, getting the final visuals as close to the final product as possible. I’ll create or source icons, plug in content and imagery, and make sure that every hair is in place for final approval. Depending on resources available, I may or may not also build a prototype at this stage. I’ve used a number of tools, from Marvel to Ionic to Adobe XD to InVision. https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/70f32998-cc42-4ba2-ba11-2796100792c0/269928111_926458958057219_4618200887440145392_n.jpg Process - Dev Handoff and Beyond I work closely with my developer partners to breathe life to the designs I work on, and the developer handoff is one of the most critical parts of the software life cycle. Though I’m not a developer by any means, I have many years of experience writing HTML and CSS for emails and web pages, so I have a unique understanding of exactly how a design translates to a finished web product and leverage that to make the developer handoff smooth and efficient. Tools like Zeplin and Anima help translate design elements into assets that easily fit into the framework built by the devs. We then test, iterate, re-test, and re-iterate, until the final product matches the client needs and requirements exactly. https://www.grahameberesford.com/bio daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/22ea4b5c-0e99-4afc-8cc5-0b5024ff800c/IMG_9083.jpg https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/54550466-cc37-4fd4-8023-b49812971762/Adobe_Photoshop_CC_icon.png https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/192e08fa-18c1-4dd0-8577-653bd62622f7/Sketch_Logo.png https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/3396134c-0adc-4868-9e87-186d600d3682/Figma-logo.png https://images.squarespace-cdn.com/content/v1/61cba1c9f237a460453c601c/0f4ec475-91a3-445a-860a-24ac40701f3d/miro.png 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